AtaMai Pepe began as a passion project creating custom clothing prints for my pepe to celebrate her cultural identity. While raising her to be trilingual (gagana Sāmoa, reo Māori, and English), I resumed my own cultural identity journey and started creating books and journals. I was born in Sāmoa and live in Aotearoa so keeping our culture alive within our āiga is something that's important to me. 

​

The beautiful artwork featured in both our journal covers and on our clothing is designed by Rose Letalu who is Sāmoan and Cook Island Māori. 

​

Our creations celebrate Sāmoan culture and the stories that shape us, and through them we hope to inspire connection, pride and identity.

​

​Fa'afetai tele lava